Paula Pinto

Hi! My name is Paula, a carioca 
who's lived in NYC since 2014.


I'm a strategic thinker that aims to expand my skills by solving
challenges applying design methods and creating meaningful experiences. I’m also a TV show junkie and proud foodie.

 

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About Me

Started my career in Advertising and have specialized around managing Global FMCG/CPG clients and brands, such as Coca-Cola, SC Johnson and BAT. In 2014 I moved from Brazil to New York to pursue a MS in Strategic Design and Management at Parsons to further develop my skills as a strategist, researcher, trend seeker and project manager.

The opportunity to work collaboratively with strategist and designers throughout my career allowed me to develop a holistic approach on how to analyze brands from a different perspective, understand their core values and translate that in a way that fully engages the end consumer.

Resume

Work Experience

SENIOR DESIGN STRATEGIST
WE ARE EXPERIENCE: A GLOBANT COMPANY | NEW YORK
July 2016 to present
Plan and conduct qualitative research studies, analyze field data, and clearly communicate insights and business opportunities for creating new value;
Perform comprehensive analyses of the competitive landscape, stakeholder ecosystem, market forces, and trends shaping an industry;
Deliver verbal, written and visual communications, with a particular emphasis on problem framing, visual storytelling and strong information design.


STRATEGIC INNOVATION DESIGNER
MJV TECHNOLOGY & INNOVATION | NEW YORK
August 2015 to December 2015
Devised a customized strategy for MJV to expand internationally, especially in New York state.
Developed an understanding of how Gamification and other design techniques can support change management. 


STRATEGIST
BEE CREATIVE STRATEGY | NEW YORK
September 2015
Co-founded a creative strategy company with my colleagues from the MS program at Parsons. BEE holds a strong belief in the power of seven determined and diverse personalities coming together and creating innovative solutions to real life problems and challenges.


HEAD OF INNOVATION
BLUE CLOUD VENTURES | NEW WORK
June - August2015
Coordinated the development of an APP focused on facilitating the communication among the Fund’s network.
My main role was to develop the wireframe: strategy & concept. I also coordinated the redesign of the new website.


ACCOUNT EXECUTIVE
OGILVY GROUP, WPP | RIO DE JANEIRO
December 2011 - July 2014
Gained vast experience with Shopper & Trade Marketing while being part of teams that created campaigns for Coca-Cola, SC Johnson and BAT (Souza Cruz). Led the SC Johnson account across multidisciplinary teams of account management, strategic insight and creative development. Led several British American Tobacco (BAT) projects, which putt me in touch with a different type of communication model given the restrictions of the category.


CLIENT SERVICE
DPZ PROPAGANDA, PUBLICIS GROUP | RIO DE JANEIRO
December 2011 - July 2014
Managed the Coca-Cola Brazil account for the Corporate Marketing team, among other clients. Coordinated campaigns from beginning to end that aired in multiple media channels (newspaper, magazines, open TV and cable). 

Education

Master in Science in Strategic Design and Management
PARSONS, THE NEW SCHOOL - NEW YORK, USA
August 2014 - May 2016

Bachelor in Social Communication with emphasis in Advertising & Marketing
PONTIFÍCIA UNIVERSIDADE CATÓLICA - RIO DE JANEIRO
Graduated in 2012

Skills & Languages

SKILLS
Strategy
Facilitation
Project Management
Storytelling
Collaboration
Customer-Centric Research
Market Research
Trend Analysis

TECHNICAL SKILLS
Adobe (Illustrator and InDesign) Microsoft Office Suite (All) Prototyping (InVision and Sketch)

LANGUAGES
Portuguese |
native language
English | fluent
German | proficient
Spanish | beginner

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Daily Experiments

I'm very curious about the different platforms that exist today, so I'm always trying new things around them. Whether it's writing posts on Medium or sharing my drawings on Tumblr, the objective is to expand my knowledge, test my abilities and have fun while I'm doing it.

Click on the options below to find out more about my experiments: 

Contact

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