Started her career in Advertising and has specialized around managing Global FMCG/CPG clients and brands, such as Coca-Cola, SC Johnson and BAT. Moved from Brazil to New York in 2014 to pursue a MS in Strategic Design and Management at Parsons to further develop her skills as a strategist, researcher, trend seeker and project manager. The opportunity to work collaboratively with strategist and designers throughout her career allowed her to develop a holistic approach on how to analyze brands from a different perspective, understand their core values and translate that in a way that fully engages the end consumer.

fail better